WHO?
A brother and a sister, both entrepreneurs looking to maximize their overall capabilities in order to attain their goals and live a much more fulfilling life.
They knew about the benefits yoga and mindfulness offered the mind and body, how they positively affected overall performance. One question rose up: was there a way to acquire those benefits in a more timely and efficient manner? Yoga took time to be mastered, but could we speed up the process?
Thus the creation of the BLUU Alignment system, a system incorporated within every BLUU mat in order to be able to properly position oneself in accordance to the proper angles most of the main poses entailed.
A way to master the poses as you went along, like having a personal instructor pointing you out every step of the flow.
WHY?
Honestly the world didn't and still doesn’t need another yoga brand. It just seems like everything has been done already.
Thus, BLUU is not just another yoga brand, it is a brand focused on performance, on helping you attain the benefits that yoga offers in a faster and more efficient manner. We do not care about you bending backwards (although it would be cool tbh), but in reality all we care is about you benefiting and increasing your overall performance and quality of life.
Now that is the WHY behind BLUU.
WHERE?
In the USA border city of El Paso, TX.